Because someone somewhere thinks that this helps to raise awareness of breast cancer - and they started the whole 'game' rolling.
Apparently, the private message being sent through Facebook is:
"I nominate you for the 'Most loving and prettiest Mum Award'. You must send to 12 mums. 'You're a beautiful mum,doing a great job and you're so loved!' Hit 12 mums who put their kids first. xx.
Without replying to this message, put a heart on your wall, no comment, just a heart. Next, post a heart on the wall of the person who sent you this message. Then send this message to all of your women friends, only women.
If anyone asks why your wall has so many hearts on it - do not tell them. This is only for women because it is breast cancer research week. One small act of solidarity. Xxx"
In the past, I have also noticed Facebook friends posting silly obscure statements, sharing the colour of their underwear or marital status, or changing their profile picture, all with the intention of raising awareness of breast cancer.
Why do I have a problem with this?
1. It's just a heart (or two in some cases). It isn't accompanied by any educational facts, any statistics, any advice, not even a mention of breast cancer.
A couple of friends admitted to me today that they had no idea why people were posting a heart on Facebook - so how does that raise awareness of anything?
2. There probably isn't anyone who doesn't know breast cancer exists. Education is awareness, not hearts on Facebook statuses, as there's a lot of myth-busting to do.
3. Breast cancer affects people of all ages, with or without kids, so has nothing to do with motherhood - and definitely nothing to do with being a good mum or not.
4. Breast cancer is not just a woman's disease. True, it's rare in men, but breast cancer still strikes 350 men every year in the UK. Men should be checking themselves regularly, just as women do. According to Cancer Research UK, most cases are diagnosed in men between the ages of 60 and 70. In fact, I have a male cousin in the USA who has the BRCA gene and was diagnosed three years ago with breast cancer. He had a double mastectomy and is now cancer free.
5. Breast cancer shouldn't be a secret issue - it has an impact on all friends and family members (children, partners, siblings, parents, grandparents, cousins etc …). It shouldn't be ignored and it certainly shouldn't be a taboo subject.
6. Breast cancer shouldn't be treated as a game. Every year, nearly 55,000 people are diagnosed with the disease in the UK, that's equivalent to one person every 10 minutes. It's no laughing matter.
7. If people want to raise awareness of any health issue by posting a picture on their Facebook status, at least also give people some facts, some advice and/or some statistics, like how to spot the signs, where to seek help and the name of the relevant charities and organisations.
This morning I posted my own Facebook status raising awareness of breast cancer:
"Every year, nearly 55,000 people are diagnosed with breast cancer in the UK, that's equivalent to one person every 10 minutes. Breast cancer is rare in men, with only 350 cases being diagnosed annually. But it's certainly not just a woman's disease. Men should do regular checks too."
This morning I also set myself a challenge. Whenever there is a health awareness day/week/month in the UK and I have access to Facebook, I plan to give my Facebook friends some relevant educational facts.